Business Plan For A Startup Company

Table of Contents
I.	Executive Summary
II.	The Management Plan
	A. Vision and Mission Statement B. Business Ethics C. Description of the Business D. Management and Operations E. Future Site Planning F. Technology and Chart G. Milestone Schedule H. Organizational Chart I. Owners' Distribution of Time per Activity J. Internal Control Systems K. Facility Layout L. Process Flowchart M. Primary/Secondary Research Data Table and Analysis N. Human Resource Management O. Supply Chain Management P. Business Law Q. Planning for the Future
III.	The Marketing Plan
	A. Industry Overview, Marketing Strategy, and Target Market B. Marketing Mix (Product, Place, Promotion, and Price) C. Market Share Pie Chart D. BCG Matrix for Industry Chart E. Strategic Groups Map F. Competitor's Table & Analysis G. S.W.O.T. Analysis H. Primary Marketing Research Data I. Economics of Marketing J. Advertising Objectives and Campaign Chart K. Advertising Schedule L. Sales Promotion M. Customer Survey N. Personal Selling O. Marketing Code of Ethics
IV.	The Finance Plan
	A. Use of Proceeds B. Operating Expense Budget C. Revenue Distribution 3D Pie Chart D. Financial Forecasts Line Chart E. Sales Volume by Functions Pie Chart F. Annual Expense Volume Pie Chart G. Annual Expense Bar Chart H. Break-Even Analysis Chart I. Cost Structure J. Equipment List K. Financial Aspects L. Balance Sheet M. Pro-forma Income Statement Forecasts: Assumptions upon which forecasts were based Three-year Summary Detail by Month, First Year Detail by Quarters, Second and Third Years N. Pro-forma Cash Flow Statement: (Following guidelines for letter M above)
V.	Supporting Documents
	• Loan Application • Personal Financial Statement • Resume of Owner • Last Two Income Tax Returns • Copy of Buy/Sell Agreement • Copy of Lease Agreement • Copy of Business Licenses (and other licenses) • Copy of State Corporation Commission • Legal Documents • Copy of Certifications • Copy of Business Insurance Policy • Web site Homepage • Other documents (brochures, contracts, menu, etc.)

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